ITV and Five set to join Virgin Media on-demand
by Fiona Ramsay
Media Week
13-May-08, 07:30
LONDON - ITV is expected to launch its content on Virgin Media's video-on-demand service in the coming months, with Five also in talks to join the VoD offering.
It is thought the launch of ITV's content on the VoD service is being held up by negotiations over who will control ad sales around ITV content.
Last week, Channel 4 started carrying ads around its content on the Virgin Media VoD service, despite having its content there since last year.
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