Thread: First Phorm "profile" you, now Tivo..
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Old 07-05-2008, 15:33   #2
Mick Fisher
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Re: First Phorm "profile" you, now Tivo..
Quote:
Originally Posted by Stuart C View Post
Apparently Tivo has designed software to enable them to log which bits of a recording you watch, which you fast forward over, and which you watch again. Assuming, of course, you have a Tivo and live in the US.

They have used this software to predict the winner of at least 5 American Idol shows, and have suggested it could be used by political organisations to monitor televised debates or even the news.

Far be it from me to suggest that it could be easily adapted to work with a targetted online advertising system.

http://www.digitalspy.co.uk/american...l-results.html

Sadly, if there is a profit in it, I can see this being one Tivo feature Virgin will attempt to implement.
Without a doubt.
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