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**Stuart C** · 07-05-2008, 15:16

Apparently Tivo has designed software to enable them to log which bits of a recording you watch, which you fast forward over, and which you watch again. Assuming, of course, you have a Tivo and live in the US.

They have used this software to predict the winner of at least 5 American Idol shows, and have suggested it could be used by political organisations to monitor televised debates or even the news.

Far be it from me to suggest that it could be easily adapted to work with a targetted online advertising system.

http://www.digitalspy.co.uk/american...l-results.html

Sadly, if there is a profit in it, I can see this being one Tivo feature Virgin will attempt to implement.

07-05-2008, 15:16	#1
Stuart C Cable Forum Team Join Date: Jun 2003 Location: It's Lahndun, Innit? Age: 37 Services: Virgin for TV, BT for phone and Be* for Broadband. Posts: 17,465	First Phorm "profile" you, now Tivo.. Apparently Tivo has designed software to enable them to log which bits of a recording you watch, which you fast forward over, and which you watch again. Assuming, of course, you have a Tivo and live in the US. They have used this software to predict the winner of at least 5 American Idol shows, and have suggested it could be used by political organisations to monitor televised debates or even the news. Far be it from me to suggest that it could be easily adapted to work with a targetted online advertising system. http://www.digitalspy.co.uk/american...l-results.html Sadly, if there is a profit in it, I can see this being one Tivo feature Virgin will attempt to implement. __________________ Just to make it clear if a post is bold and is from a team member, it's a moderating decision. If it's not bold or not from a team member, it's not. "This is an important announcement. This is flight 121 to Los Angeles. If your travel plans today do not include Los Angeles, now would be a perfect time to disembark.”