This valuation / sale is all about
http://www.virginmediatv.co.uk/
not
http://www.virginmedia.com/
http://www.virginmedia.com/about/
http://investors.virginmedia.com/pho...485&p=irol-faq
Virgin Media Inc. is a Delaware corporation and is publicly-traded in the US on the Nasdaq Global Select Market under the symbol "VMED".
Virgin Media owns two content businesses - Virgin Media Television (VMTV) and sit-up. VMTV owns seven entertainment channels - LIVINGtv, LIVINGtv 2, Bravo, Bravo 2, Challenge, Trouble and Ftn - and is a 50% partner in UKTV which consists of ten channels including UKTV Gold and UKTV History. sit-up runs retail TV channels bid tv, price-drop tv and speed auctiontv.