Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Yes - blocking wouldn't be my first option but if Phorm/ISP's leave us no other option ...
The fact is that while much of the backlash has focused on the customer there is another side to the scheme - ISP's abusing their unique position to steal content and use it to enhance their product. I don't think so.
It is clear from the Stanley document that they (advertisers investors etc) view the 70% 'long tail' as a free and untapped (pardon the pun) resource, prime for exploitation in the new grand scheme. I think content providers may, rightly, have a different view.