Game used to be EB. I worked for them from 99-2002. The company used to have an agreement with the US company EB so they could use the name, and just before that contract ran out the UK EB bought Game and rebranded all stores to Game
But they have really gone down hill in the last few years, I have not bought anything from them in over a year. Since they got rid of their 10 day returns policy, that was the start of their downfall.
I know some people abused it but they shouldn't have got rid of it at all.
I can't believe some of the prices they give for trade in these days and then have the balls to stick them up for sale at only £2-5 cheaper than they cost new.