hmm, your not going to get much help from people if you start insulting them.
Your problem is not an uncommon one for leasehold properties. Essentially to run the needed cables there has to be a wayleave (legal right), over the land. You as one flat owner share the rights to the land with others. They have to consent.
Things like water, gas, electricity, as the statutory services, were resolved when your building was put up. Cable isn't a statutory service, and therefore the rights have to be created later. That relies on consent.
The agreement presented will be a generic one. Some buildings can only have cables run internally due to height, appearance or layout. Normally that can be done through common parts, but not always.
If you can show a practical route for wiring exists externally (i.e. only to the first floor - 2nd floor would be too high for safety), or via common parts only, Virgin and the other flat owners might be happy.
Don't blame Virgin Media though, they are only following legal procedure.