[Stuart]

Originally Posted by ceedee

Now *that* sounds like a Phorm analogy rather than Webwise.

From the Wikipedia entry I took it to be more akin to a brewery paying a pub landlord to record how many customers requested beer rather than wine.

I didn't notice any suggestion that any de-personalised or even individualised information is passed to Webwise just hugely amalgamated gross totals.
I got the impression that Webwise wouldn't have any clue that you'd personally searched Amazon, let alone for a particular title.

It's worth noting that even if Phorm don't use your personal data for anything, that the system does deal with personal data at some point. That point will be an attraction to hackers (after all, it will contain personal details for thousands of people which may well include credit card details).