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batchain · 26-03-2008, 15:27

http://www.brandrepublic.com/News/79...-sponsorships/

NBC Universal-backed kids' broadcaster KidsCo, which is gearing up for a UK launch, is initiating discussions with agencies to secure international sponsorship.

The broadcaster, which is competing with established kids' TV broadcasters Cartoon Network, Disney and Nickelodeon, has not generated advertising income in the past.

KidsCo plans to launch in the UK this year. Robinson said it was in talks with Virgin Media, BT Vision and Tiscali TV to launch a linear TV channel on their platforms and to launch VoD services providing pre-school programming and family movies.

26-03-2008, 15:27	#773
batchain cf.member Join Date: Jan 2007 Posts: 50	Re: Coming soon to Virgin Media 2008. http://www.brandrepublic.com/News/79...-sponsorships/ NBC Universal-backed kids' broadcaster KidsCo, which is gearing up for a UK launch, is initiating discussions with agencies to secure international sponsorship. The broadcaster, which is competing with established kids' TV broadcasters Cartoon Network, Disney and Nickelodeon, has not generated advertising income in the past. KidsCo plans to launch in the UK this year. Robinson said it was in talks with Virgin Media, BT Vision and Tiscali TV to launch a linear TV channel on their platforms and to launch VoD services providing pre-school programming and family movies.