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Old 23-03-2008, 18:18   #1672
Stuart
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Join Date: Jun 2003
Location: Sarf east Luhndun.
Services: Virgin for TV, BT for phone and Be* for Broadband.
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by popper View Post
"Phorm have claimed that will not know about IP addresses, but it seems they won't give straight answers about what their profiling equipment can see"
I'd be surprised if they didn't use the IP. After all, if the site is just one big flash movie (as some are) and contains no keywords, unless the phorm software uses the IP, then they aren't going to be able to profile your usage of that site.

Also, as I stated earlier, they could do the same profiling they are claiming they will do using just their data centre and a lot of browser side javascript and cookies. According to Phorm , Google achieve their profiling this way.

Why would Phorm spend (presumably) tens of millions of pounds installing hardware at the ISP to do the same job? Either they are hiding something(*) , or they are massively incompetant.

* Like the fact that they can monitor you even if you opt out, after all, if you opt out, they say they don't process your data, so why should it matter to them if you block them?
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