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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
It's rather shocking at how many recommendations made by the 80/20 report have been more or less ignored by Phorm. Not surprisingly they put it through a 'good news' parser before they read it.
Recmmendations in that report such as transparency about the intent and the technology, making a permanent opt-out to avoid profiling technology - listening to those would have done them sooooo many favours.
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