Quote:
Originally Posted by frogstamper
Virgin 1 has surprised me somewhat, but in the long run it will not stand a chance against Sky 1 because it will never be able to match Skys spending power.
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I thought what a channel would spend on it's programmes is strictly based on the revenue it generates via advertising and viewers.
I and others dont know what budget against income sky 1 operates on. Except for a number of years now the majority of programs on that channel have been screened by them a number of times, basically repeats.
Plus sky 1 has a limited number of potential viewers due to the fact it's only available on sat.
Virgin 1 on the other hand is available on all 3 platforms and unscrambled I think?. So on paper virgin 1 has a potential of several million more viewers than sky 1 if you take into account the non subscribers who still use there sat setup, the several million Freeview users plus a good 3 million cable users.
If virgin 1 can build with new programs over the next year or so it can certainly out-do sky 1 in a few years time.