Quote:
Originally Posted by accessjunky
I've rented quite a few movies in the past, mainly for the children, but think the price is too high to make it a popular service. A lot of the older films can be bought on dvd for the price of the Filmflex rental, or only 2 or 3 times the amount for recent films, making dvd purchase a more attractive option. Films are out on dvd more quickly after cinema release now so Filmflex can't win on that front either.
I think a workable model would be 50p for the older movies and £1 to £2 for the newer ones. At this price level the purchase stops being a comparison with dvd prices and more to do with wanting to watch the film.
I know the current business model may dictate higher prices but until the purchase stops being 'do I want to spend that much watching a film' and becomes 'I wouldn't mind watching that it's only £1' then filmflex rental volume isn't going to increase.
This only works if higher volume gives increased profit overall but perhaps a trial period with low prices would give an idea of viability. The trial could be limited to a number of areas if necessary (Swindon might be a good place to start  ) |
It's never going to happen, because the argument for dropping the price is to stop people buying the DVD's. But the owners of Filmflex don't mind if you buy the DVD's because they are part of the film industry so they get the money either way!