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Originally Posted by BenMcr
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Taken from that third link:
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Phorm, an Aim-listed advertising technology company, has struck agreements with BT, Carphone Warehouse’s TalkTalk broadband business and Virgin Media, which account for about 70 per cent of the UK broadband market, to use its online advertising platform.
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This is extremely worrying imo. Seventy percent of the UK's BB subscribers are affected, and 90% of the people that voted here object. I'm not with any of the 'big three' at present but I'd consider cancelling my subscription over this if I was. Let's hope the general populace opt out en masse and send the message to ISPs that this stuff is not acceptable.