[grabbi]

He always stated he wanted to have TV in the portfolio, and in the UK, Virgin is Second to Sky.

I dont think, however, he realised how much it would cost, and the shambolic state that Cable is in in the UK!

Of course, there is time to turn things around, and if Virgin decide to pump money into it (which looks doubtfull) then the only way is up.

I look at it like WWE vs. WCW back in the day.

WCW was killing the WWE in Ratings when Nitro started up... nearly Bankrupting WWE and shutting them down, and the reason for that was the financial backing of Ted Turner. Without that, WCW stood a cat in hells chance of competing (TNA vs. WWE?) and once the Bigger Wigs at AOL/Time Warner took the reigns at TNT and most of Turners assets, WCW was no longer alowed to have the money, and, eventually, the TV Time for Wrestling, thus WWE won that war.

Basically, Virgin needs a strong financial backer, whether it be another Takeover, or a serious look from Virgin to say "they need money pumping in to turn a major profit in a market dominated by Sky, and Murdoch's endless cheque-book."

If that doesnt happen, then this company is always going to be Second best... no matter how many Companies it swallows up.

Sky pumped money into Football years and years ago, on a hunch that it would work...

About 13 years later, they are ROLLING in it...

Football rights could do it for Virgin if they are willing to pay ANY amount to get them, instead of a budget.