I had not heard of them until today. They seem to have cheap prices on games etc etc to. I found it on a PS3 news website I read so thought it would be legit.
Just did a look around google and it seems the website is known and theres not mention of it not being legit
There is a guy in this gamespot forum who have bought RE4 from there for £23 so seems legit to me - Is it going to become the new play.com
http://uk.gamespot.com/pages/forums/...ic_id=25734112
EDIT**
This website says they won a MCV award.
http://www.gamesindustry.biz/content_page.php?aid=23207