http://www.waveguide.co.uk/news070611.htm#Virgin
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Virgin To Launch On Freeview

Virgin Media TV could soon launch a general entertainment channel on Freeview.
The company has started to commission programmes from UK independents as well as making a number of acquisitions at the LA Screenings.
The new channel, thought to be called Virgin One, is likely to replace Virgin media's current Freeview channel FTN."