I've always thought that the loss of revenue from VM for Sky would be small in comparison to the loss of potential advertising revenue. The Mail On Sunday Financial page says today as well
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Meanwhile Virgin and Sky have yet to resolve their dispute over the showing of certain Sky channels on Virgin's cable network, despite customer anger at Virgin and the advertising revenue loss to Sky. But the industry insiders said a deal might be looming. A source said "Sky plans a weekend at Easter with all the big shows that Virgin subscribers missed when channels were pulled two weeks ago. I think there is every chance a deal will be struck before then."
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