[Shaun]

Orange don't think it'll be good for them!!

Orange has reportedly rejected plans to sponsor the next series of Channel 4's Big Brother after staff objected to the deal.

The mobile provider was approached by Channel 4 to sponsor the show after Carphone Warehouse dropped its £3 million sponsorship last month, following the Celebrity Big Brother controversy in January, which led 40,000 viewers to complain about the reality show.

Orange asked its 12,000 UK staff for their views on the potential deal, but according to The Independent, staff have strongly opposed the idea.

http://www.digitalspy.co.uk/broadcas...onsorship.html