[Media Boy]

Sky Channels on Virgin Media Latest:

An incrasingly row could see BSkyB pull some of their Channels from Virgin Media next week, depriving cable viewers of hit series such as 'Lost' and '24'. The wrangle, which could see Sky One, Sky Sports News, Sky Travel and Sky News all removed from the cable firm, which was launched on Thursday by NTL Telewest.

BSkyB and Virgin Media have been locked in negatiations over the amount each pays to carry the other's TV Channels. Talks over whether Virgin Media will carry the Sky channels have a deadline of the end of the month. BSkyB is understood to be offering extra channels to Virgin Media, including Artsworld [Soon to be Sky Arts ] and Sky Three, as a package along with its basic channels. A Virgin Media source said: 'This is a totally economic decision for us. The negotiations are going right down to the wire.'

Info from The Mail on Sunday.