Is the loyalty discount for being loyal to the company or to a package?

---------- Post added at 14:20 ---------- Previous post was at 13:44 ----------
I'm asking because I changed package from broadband/phone to broadband/phone/tv and my loyalty discount was gone from this months bill.
I phoned them about it, the lady said the loyalty discount was because you were loyal to the broadband/phone package.
So now I have to be loyal to the broadband/phone/tv package to get it back?