Loyalty and new customers

[Bluemerlin]

I have just checked online and compared my bill to build a bundle.

My bill:

Your main services (Provided by Virgin Media Ltd or Virgin Media Payments Ltd) £87.04
Telephone Line Rental

05 April - 04 May £12.99
Payment Handling Charge

05 April - 04 May £5.00
Talk International

05 April - 04 May £1.75
Talk Unlimited

05 April - 04 May £8.00
Talk Mobile

05 April - 04 May £1.75
T V Size: X L

05 April - 04 May £26.00
1 Additional V Box

05 April - 04 May £15.00
V+ HD Box

05 April - 04 May £10.00
Add Set Box(es) Discount

05 April - 04 May -£8.50
Phone, TV & Broadband Saving

05 April - 04 May -£29.95
XXL 50Mb Broadband

05 April - 04 May £45.00


Build a bundle:

Monthly cost
Your bundle
£29.31
Virgin phone line
£12.99
Your extras
£13.50
Total
£55.80
£55.80 for first 6 months
£80.55 after that
One-off cost
£49.95
You save £40.00
£89.95
Your services
TV XL
Phone XL
Broadband XXL
Virgin phone line
Broadband extras
Virgin Media Super Hub and adaptor
Phone extras
Talk Mobile
Talk International
TV extras
ESPN
V+ HD Box
Additional standard V HD Box - HD ready
Fees
V+ HD activation
Standard engineer inst

we are paying 82.04 and a new customer would be paying 80.44.

I know it's only 2 but why should existing customers not be offered a better deal.
So taking off the payment fee as we will be paying by direct debit it's cheaper for new customers.

We were thinking about upgrading to 100mb but not sure now.

However if i change the build a bundle to 1 additional activated v hd box it goes down to 77