It's a gay thing hun - we love the place. I was there last night at a social event (don't ask) and one of the guys was talking about a version of bingo played in Ikea. You get points for:
Puff
Puff and boyfriend
Puff and boyfriend arguing
Puff and boyfriend arguing in the rugs section
I thought it was hilarious. Escapee and Chris are right though - most parents use it as an alternative to the zoo and let the kids run riot, smashing and damaging stuff as they go. There's usually a call for a kid lost in store. The trick is to explore and find the shortcuts between the sections - they have to have them for fire safety reasons. Usually they're easy to miss - narrow alleyways - but they're there. Just need to maintain a sense of orientation. Makes navigating the store a lot easier.