http://media.guardian.co.uk/newmedia...054704,00.html
"Boost for live TV web streaming
Jemima Kiss
Thursday April 12, 2007
MediaGuardian.co.uk
UK broadcasters are in talks with London-based tech firm Skinkers to introduce peer-to-peer distribution technology for live internet streaming.
Skinkers has confirmed it is in advanced negotiations with big UK broadcasters and will be looking to establish private trials following previews of the LiveStation technology at next week's National Association of Broadcasters conference in Las Vegas.
Live internet streaming can be difficult for broadcasters because distribution costs and the demand on servers increases with the number of viewers.
LiveStation is based on peer-to-peer technology. Broadcast signals are broken into different bands, shared between all the computers viewing the broadcast and reassembled in real time."
"He said the service had obvious applications for breaking news and sports, but that the business-to-business service could also be made available to large organisations that want to broadcast timely material in-house.
The technology could be integrated into the web TV propositions from UK broadcasters including the BBC's forthcoming iPlayer, ITV's ITV.com and Channel 4's 4oD service."
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