The article points out that Man Utd no longer do it, and why.
Quote:
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Of course, such an admirable system, long since abandoned, looks faintly laughable now what with the Russian and Middle Eastern money flooding British football clubs all willing to offer Wayne Rooney more money than the US national debt.
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The point the article makes is that there is a lack of other potential employers willing(or able) to pay to the sort of money they currently earn at the BBC. Whereas a good football player has other potential bidders for his talents.