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Have been talking today about the 'cotton traders' brand. They would sell loads more stuff if they took that logo off the front of the things they sell. Most people think its no-good and uncool and it puts most people off buying - better to have the logo on the label on the neck where it can't be seen.
[This is the personal opinion of me and the people I have had to hang about today with shopping]
My parents (well, my mum - my dad knows better) were going to buy me a coat for Christmas. Didn't look too bad (not great neither, mind) except for the Cotton Traders logo on the pocket. Just totally ruined the whole look of the jacket. Generally, I think logos just look naff - rare that I wear anything with a visible logo.
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