Strange as it may seem but wearing socks in the snow helps with your footing. Well now some smart arsed bright sparks have made socks for your car wheels for use on snow.
http://www.youtube.com/watch?v=WYjID...layer_embedded
Here's some marketing blurb.
Marketing
POS material is currently being developed and will be with you shortly
A national radio campaign has been created will run when snow is forecast These radio adverts will be available on ADapt
PR to create awareness
Additional information, including other Snow Sock sizes
Target Audience
Any customers who live in rural areas, have a steep drive, are travelling long distances over Christmas or have found themselves stuck in snow before – this is a great product that brings peace of mind.
Customer Benefits
Cost effective
Simple to fit
Lightweight
Machine washable
Reusable
Product Restrictions and Care
1. 50mph is a maximum speed to use Snow Socks at – not a recommended speed.
2. The socks are not to be used instead of a snow chain when chains are more appropriate, or where legally required.
3. The socks should only be used when on snow, once the car is on a gritted tarmac road, the socks should be removed and stored in the car.
4. Braking should be applied gently, if braking occurs sharply the material can wear through and the effectiveness compromised.
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