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Dixons new slogan...
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Old 21-12-2009, 18:37   #1
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Red face Dixons new slogan...

http://www.dixons.co.uk/

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Old 21-12-2009, 18:43   #2
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Re: Dixons new slogan...

That has to be a mistake surely.....
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Old 21-12-2009, 18:44   #3
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Re: Dixons new slogan...

lol
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Old 21-12-2009, 18:45   #4
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Re: Dixons new slogan...

Too funny.
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Old 21-12-2009, 18:45   #5
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Re: Dixons new slogan...

Maybe a sacked employee changed something.
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Old 21-12-2009, 18:49   #6
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Re: Dixons new slogan...

did they get Gerald Ratner to write it
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Old 21-12-2009, 18:57   #7
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Re: Dixons new slogan...

Took me a while to spot that...but

I wouldn't have any problem believing that they probably paid a marketing consultancy thousands, perhaps hundreds of thousands, of pounds for that.
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Old 21-12-2009, 19:04   #8
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Re: Dixons new slogan...

http://www.jkr.co.uk/design-gazette/...ou-want-to-go/

It's not a mistake
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Old 21-12-2009, 19:13   #9
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Re: Dixons new slogan...

ROTF PMSL

I've nearly been sick laughing
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Old 21-12-2009, 19:17   #10
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Re: Dixons new slogan...

Quote:
Originally Posted by Kymmy View Post

seriously... someone actually got paid for that ?
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Old 21-12-2009, 19:18   #11
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Re: Dixons new slogan...

Truth in advertising. It is the last place I'd want to go.
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Old 21-12-2009, 19:33   #12
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Re: Dixons new slogan...

It is the last place I would go.... The last place on earth
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Old 21-12-2009, 19:47   #13
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Re: Dixons new slogan...

I'm sure they would mean "the last place you WILL NEED to go"
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Old 21-12-2009, 19:48   #14
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Re: Dixons new slogan...

Quote:
Originally Posted by Kymmy View Post
Well, the smacked-up ad execs clearly love it ... I can't wait to see the tabloid savaging it's going to get though.

Dixons is quite right, it's the last place I'd ever want to buy anything. It's right there at the very back of the queue, just behind 'not buying anything at all'.
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Old 21-12-2009, 19:53   #15
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Re: Dixons new slogan...

I just thought, what a great ad. Everybodys talking about it.

Massive free publicity
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