I've just completed a mailing exercise for a financial institution and whilst your ideology sounds good its often too much hassle.
For example, if you start combining mailshots you often need many many more letters. If you had just 3 mail shots you would need one letter for each mailshot for customeras only getting one letter, one for custs getting 2 mails shots (and one for each combination) and one for custs getting all three. So instantly the number of letters that have to be agreed signed off and prepared increases from 3 to 7 just to cover merging 3 mailshots into 1.
Then theres the issue of postage, we dont weigh each individual mail item, we weigh a sample and apply this so all letters in the mailing. This becomes more complex if there are many many flavours of the mailing, you would obviously have to weigh all flavours of the mailshot and have some technique for sorting the mail to ensure it gets the correct postgae applied.
The big killer issue is the mail assembly. Obviously this isnt completed by hand and there are a finite number of hoppers in the puff and stuff machine. When you have a mailing going out this machine is controlled based on markings on the letter to determine what enclosures need to be added. If you start multiplying this out to combine mailings you soon run out of hoppers in which you can load the enclosures.
Its a good idea but questionable as to whether its worth it to the company sending the mail out.
---------- Post added at 13:19 ---------- Previous post was at 13:17 ----------
Quote:
Originally Posted by kryogenik
Do you get your tax certs by email?
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Not sure its legal to do that in this country. I beleive it is in some countries eg South Africa