channel for men

[kronas]

ITV 4 is set to arrive with a £15 million pound budget set aside it will be catered to men.

ITV4 will become the broadcaster's fourth presence on digital, alongside ITV2, 3 and the ITV News channel.

ITV2 has hosted extra coverage from reality shows Celebrity Love Island and Celebrity Fit Club, spin-offs from dramas such as Footballers' Wives and soap omnibuses.

ITV3, which launched last November, features films and re-runs from dramas such as Miss Marple, the Chancer and Inspector Morse. It is aimed at an over-35 audience.

source: BBC news

http://news.bbc.co.uk/1/hi/entertain...io/4619549.stm

[Matt D]

ITV4?

They don't even have enough decent TV to fill the existing three channels, what will they do with four!

Hell, they don't have enough good TV for just ITV1, let alone 1-4.

[kronas]

Originally Posted by Matt D

ITV4?

They don't even have enough decent TV to fill the existing three channels, what will they do with four!

Hell, they don't have enough good TV for just ITV1, let alone 1-4.

thats what i thought, but viewing figures must be good!

[punky]

I appreciate the sentiment, but lets see what happens. Some channels (like Men & Motors) are naff, but some, (like Spike TV in the US) are pretty good.

It is funny though, even though it male orrientated, loads of women will watch it, like they read FHM and the like.

[Halcyon]

Yet another channel which will no doubt contain a very few programmes, imports from overseas, and countless repeats.
Great