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I have now got a DiTV 1000 / C&W Smart Card / C&W logo on the front. This just doesnt look professional sending out boxes with not even your company logo on the front.
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The reason why they have a C&W logo on the front is because they are a relic from the days when C&W used to own the franchise around your area.
ntl bought out their residential cable TV operations a few years back, and as a result have a hotchpotch of equipment with ntl and C&W logos on them.
Perhaps ntl should do what ITV Digital did and issue stickers to to customers so they can place the ntl logo on top of the old C&W one

:pp