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Indian tax payers shopping for Diwali, Hindu festival of lights, are getting a gentle reminder to pay their taxes.
Mobile phone users who run up a bill in excess of 1,000 rupees ($22) a month can expect to receive a text message from the finance ministry to pay up.
"Pay your taxes, file your returns and hold your head high. Happy Diwali," reads the message.
It is estimated that only about 3% of India's one billion-strong population pay income tax.
3%? I'm suprised the tax office can afford to send the text messages
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