AMD will focus less on desktop CPUs, more on mobile APUs.
03-02-2012, 17:38
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#1
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cf.addict
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AMD will focus less on desktop CPUs, more on mobile APUs.
Looks like Intel will have a monopoly on the high-end processor market...
Quote:
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During its annual Financial Analyst Day last evening, AMD shared its products and initiatives for the next two years. Along with pledging to better execute its ideas, the company said it would focus on system-on-a-chip (SoC) designs, low-power solutions and heterogeneous computing.
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Source: http://www.techspot.com/news/47304-a...bile-apus.html
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03-02-2012, 17:51
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#2
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Cable Forum Team
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Re: AMD will focus less on desktop CPUs, more on mobile APUs.
It is the way forward and one that even Intel will have to eventually consider
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04-02-2012, 00:22
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#3
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To Fly, To Serve
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Re: AMD will focus less on desktop CPUs, more on mobile APUs.
What about ARM Holdings?
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04-02-2012, 01:45
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#4
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Cable Forum Team
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Re: AMD will focus less on desktop CPUs, more on mobile APUs.
Doing very well, thank you - profits and share price rising nicely....
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04-02-2012, 12:33
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#5
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Re: AMD will focus less on desktop CPUs, more on mobile APUs.
old news 
probably wise move by amd I think for 2 reasons.
first is intel have had the crown on high end for a while now. amd have had to price low to be attractive to buy.
second I hate to say it as I love desktop pcs in that the future growth all lies in mobile devices, HP have also pulled out of the OEM market.
Dont be surprised if ati/amd cards go the same route soon.
Intel probably wont get too crazy tho because their cpus are so good at the moment that to get people to upgrade they need to price low regardless.
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04-02-2012, 13:30
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#6
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Re: AMD will focus less on desktop CPUs, more on mobile APUs.
The future is away from PCs and Laptops (along with HP, Dell, Lenovo and Intel) and to Smartphones and tablets (along with Apple, Samsung, HTC and ARM!
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04-02-2012, 15:25
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#7
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cf.addict
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Re: AMD will focus less on desktop CPUs, more on mobile APUs.
Quote:
Originally Posted by Alan Fry
The future is away from PCs and Laptops (along with HP, Dell, Lenovo and Intel) and to Smartphones and tablets (along with Apple, Samsung, HTC and ARM!
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There will always be a fairly large and consistent x86 market.
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06-02-2012, 09:35
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#8
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Re: AMD will focus less on desktop CPUs, more on mobile APUs.
Quote:
Originally Posted by Jayster
There will always be a fairly large and consistent x86 market.
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Yes, but there will be a rise in the use of Smartphones and Tablets!
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06-02-2012, 10:22
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#9
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We have always been here!
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Re: AMD will focus less on desktop CPUs, more on mobile APUs.
Quote:
Originally Posted by Alan Fry
Yes, but there will be a rise in the use of Smartphones and Tablets!
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And those devices are a long way off from the raw computing power of a desktop or even a laptop grade mobile cpu/gpu. until they meet this power defficiency they wont be replacing x86.
Though i suppose if you through enough cores into the machine it might equal in performance but costs would be huge. still must only be a matter of time before someone tries.
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06-02-2012, 10:34
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#10
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Re: AMD will focus less on desktop CPUs, more on mobile APUs.
the desktop market isnt going away but as far as profit concerns go its all about growth. Thats why amd shifted and others are looking to also.
Its also why microsoft have sacrificed desktop usability on windows 8 in favour of touchscreen.
As far as I am concerned unless its forced on me a smartphone/tablet will never replace my pc. Aside from the hardware incapabilities I dont see whats enjoyable about doing things on a tiny screen that you have to hold in your hand. To me smartphone non phone use is specific, it has its uses but will never be by mainstream device.
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06-02-2012, 10:35
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#11
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Shinigami & Wing
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Re: AMD will focus less on desktop CPUs, more on mobile APUs.
Quote:
Originally Posted by Alan Fry
Yes, but there will be a rise in the use of Smartphones and Tablets!
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Those are for "toy" applications.
A simple example is a company I do some work for: The production floor is divided into manufacturing cells, about 20. Each cell has 4-6 desk type PC's mounted in 19" racks connected up to complex hardware for testing industrial instruments and running custom software. No way is a smart phone or tablet going to be of any use here.
It is the sheer physical connectivity that is needed in industry on the production floor and shear brute computing power and large hi-res screens to run complex CAD for R&D that will keep the static box market alive.
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06-02-2012, 13:43
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#12
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Re: AMD will focus less on desktop CPUs, more on mobile APUs.
ARM are also goint to make CPUs for PC as well, starting with Windows 8, so Intel will not sleep easily!
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06-02-2012, 14:01
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#13
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Cable Forum Team
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Re: AMD will focus less on desktop CPUs, more on mobile APUs.
Quote:
Originally Posted by Alan Fry
ARM are also goint to make CPUs for PC as well, starting with Windows 8, so Intel will not sleep easily!
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No, they are not - they don't make chips, they licence the architecture.
They are, however, working with HP (through a partially-owned company) to build more power-efficient Server processors.
From the Economist, early last month
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ARM’s chips are, by contrast, designed to economise on energy rather than to maximise processing power. And it makes none itself, instead selling licences for its semiconductor designs or its “architecture” (a recipe from which licensees make their own designs). Licensees pay a fee and a royalty of 1-2% per chip.
In essence, ARM provides a development base on which others build. The costs are shared, as are the resulting revenues and profits.
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Interesting article, imho.
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Last edited by Hugh; 06-02-2012 at 14:04.
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06-02-2012, 14:11
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#14
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Shinigami & Wing
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Re: AMD will focus less on desktop CPUs, more on mobile APUs.
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ARM licenses its microprocessor IP to the majority of the world's leading semiconductor and fabless semiconductor companies for a wide range of applications.
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Some of the licencees.
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