I'm sure Robin's advise is well intended, but this goes against all common security best practice.
Robin's bold statements about there being no risks in having echo-reply enabled are simply wrong.
Sans institute are a slightly more authoritive source on security best practice, and they recommend despite the legitimate uses of ping, it's best blocked - similarly every Verisign firewall that I've had installed block it.
http://www.sans.org/resources/idfaq/icmp_misuse.php
I would have thought knowing ntl's customer base are either going to be using Windows XP, Vista, or a cheaper router, almost all of which block echo requests on the WAN, it would be a flawed design decision to require icmp in the network design