ASA bans 'Stop the Broadband Con' campaign
29-06-2011, 09:17
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#1
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Cable Forum Team
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ASA bans 'Stop the Broadband Con' campaign
Quote:
The Advertising Standards Authority has banned Virgin Media from continuing its controversial ‘Stop the Broadband Con’ campaign.
VM will no longer be allowed to run the campaign, which featured a website and other social media, after the ASA ordered it to stop using marketing materials that “discredit or denigrate other marketers”.
Virgin Media claimed in its defence that the phrase ‘stop the broadband con’ was simply a “punchy description of the issue at hand”.
The ASA disagreed and ruled that VM repeatedly suggested users of other ISPs were being conned and treated dishonestly.
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More:
http://www.cableforum.co.uk/article/...ned-by-the-asa
and
http://www.asa.org.uk/ASA-action/Adj...ADJ_50892.aspx
Discuss. 
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29-06-2011, 09:24
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#2
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cf.mega poster
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Re: ASA bans 'Stop the Broadband Con' campaign
Considering VM sell an "up to" service, I think they're as bad as the rest.
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29-06-2011, 09:25
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#3
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Never give in
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Re: ASA bans 'Stop the Broadband Con' campaign
Quote:
Originally Posted by Chris
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Personally l do not think they did anything wrong myself as it seems its alright for the others to mislead consumers and their own customers in their adverts which they consistently do especially Sky and yet Virgin just pointed what is well known as the truth.
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29-06-2011, 10:20
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#4
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Re: ASA bans 'Stop the Broadband Con' campaign
Quote:
Originally Posted by Chris
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Rightly so too.
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29-06-2011, 10:49
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#5
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cf.addict
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Re: ASA bans 'Stop the Broadband Con' campaign
Next thing will be VM renaming each package, up too 100mb will now be up too 500mb etc.
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29-06-2011, 10:53
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#6
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(_x_)
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Re: ASA bans 'Stop the Broadband Con' campaign
Quote:
Originally Posted by denphone
Personally l do not think they did anything wrong myself as it seems its alright for the others to mislead consumers and their own customers in their adverts which they consistently do especially Sky and yet Virgin just pointed what is well known as the truth.
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This isn't about Virgin Media or SKY misleading consumers about how fantastic their own service is (for once) It's about Virgin Media going out of their way to drag their rivals through the mud.
Virgin just pointed what is well known as an opinion.
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29-06-2011, 10:55
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#7
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Re: ASA bans 'Stop the Broadband Con' campaign
I'd like to see "at least"....
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29-06-2011, 11:26
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#8
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** **** ********
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Re: ASA bans 'Stop the Broadband Con' campaign
Good News!
it was merely a smoke screen and they knew it.
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29-06-2011, 11:28
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#9
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Carry On nthellworld
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Re: ASA bans 'Stop the Broadband Con' campaign
Quote:
Originally Posted by Taf
I'd like to see "at least"....
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Now thats a fantastic suggestion.
I don't see what was wrong with Virgin's campaign. Obviously the ASA would prefer people were miss-lead with this "up to" rubbish.
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29-06-2011, 11:33
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#10
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Never give in
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Re: ASA bans 'Stop the Broadband Con' campaign
Quote:
Originally Posted by Taf
I'd like to see "at least"....
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Yes definitely.
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29-06-2011, 11:54
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#11
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Cable Forum Team
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Re: ASA bans 'Stop the Broadband Con' campaign
If you want a service level agreement, expect the price to rise - we pay for a contended service, not a 1:1 service; the costs differ greatly.
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29-06-2011, 12:37
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#12
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Re: ASA bans 'Stop the Broadband Con' campaign
Quote:
Originally Posted by Gary L
Good News!
it was merely a smoke screen and they knew it.
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It did what was intended  and its made its point 
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29-06-2011, 12:38
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#13
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Never give in
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Re: ASA bans 'Stop the Broadband Con' campaign
Quote:
Originally Posted by Sirius
It did what was intended and its made its point |
Exactly.
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29-06-2011, 12:39
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#14
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cf.mega poster
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Re: ASA bans 'Stop the Broadband Con' campaign
The cost per customer should be decided on a 'what is actually recieved at the premises' basis rather than a 'what might be recieved if you live in the exchange or if your area wasn't over subscribed' basis.
After all, as far as I am aware, the quality or fit for purpose standard, is the purveyors sole responsibility. Why should ISP's get away with selling products of a not fit for purpose quality at full price.
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29-06-2011, 13:10
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#15
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Virgin Media Staff
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Re: ASA bans 'Stop the Broadband Con' campaign
Quote:
Originally Posted by Mick Fisher
The cost per customer should be decided on a 'what is actually recieved at the premises' basis rather than a 'what might be recieved if you live in the exchange or if your area wasn't over subscribed' basis.
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Would that be per second, per hour, per day, per site, an average of week?
Where would you measure the speed from? From the CTMS, a local server, a remote server?
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