Virgin Media launches ‘A More Exciting Place to Live’ ad campaign
04-02-2011, 12:24
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#1
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Virgin Media launches ‘A More Exciting Place to Live’ ad campaign
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Virgin Media launches ‘A More Exciting Place to Live’ ad campaign
Virgin Media today unveiled its new advertising campaign, ‘A More Exciting Place to Live’. Celebrating families, couples, professionals and friends making the most of the digital world, the ad makes its first TV appearance during primetime ITV1 shows Primeval and Take Me Out, on Saturday 5th February.
Created by DDB UK, the ad features lyrics from the Madness anthem ‘Our House’. Giving us a glimpse into every room in the home, we see people listening to music, watching films, staying in touch, learning, sharing and living in the digital world.
Richard Larcombe, advertising and sponsorship director at Virgin Media, said: “Our new campaign celebrates the integral role technology plays as part of life today. People are using more services, devices and gadgets more of the time and Virgin Media is helping families lead a limitless digital life. We’re enabling the next generation of digital entertainment and putting our brilliant services at the heart of UK homes. With superfast broadband, next generation TV and innovative mobile services, a Virgin Media world is a more exciting place to live."
Virgin Media recently launched 100Mb broadband, the UK’s fastest broadband, and its next generation digital entertainment platform, Virgin Media TV powered by TiVo, bringing together the best of TV, online and on demand. Also operating the UK’s most popular virtual mobile network, Virgin Media delivers great content across all three screens.
The ads are part of a multi-million pound media campaign, including outdoor, social media and online, print and radio. Virgin Media’s ‘A More Exciting Place to Live’ campaign begins today when the TV ad launches on www.virginmedia.com. Virgin Media will takeover Facebook’s homepage on Saturday and is launching a dedicated online destination at www.virginmedia.com, enabling visitors to explore a range of interactive videos and helping to bring Virgin Media’s next generation digital services to life.
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http://pressoffice.virginmedia.com/p...680&highlight=
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04-02-2011, 12:38
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#2
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Re: Virgin Media launches ‘A More Exciting Place to Live’ ad campaign
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04-02-2011, 12:52
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Re: Virgin Media launches ‘A More Exciting Place to Live’ ad campaign
Quote:
Originally Posted by Chris
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ha ha cool 
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04-02-2011, 16:00
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Re: Virgin Media launches ‘A More Exciting Place to Live’ ad campaign
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04-02-2011, 17:34
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Re: Virgin Media launches ‘A More Exciting Place to Live’ ad campaign
Not a bad advert, but problem with most of Virgin's ads is the fact the phone number is either small or is not shown long enough.
But it certainly is a better place to live 
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08-02-2011, 13:40
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Re: Virgin Media launches ‘A More Exciting Place to Live’ ad campaign
The YouTube channel is good too. Shows you the follow on adverts
http://www.youtube.com/user/MoreExcitingPlace
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08-02-2011, 13:43
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Re: Virgin Media launches ‘A More Exciting Place to Live’ ad campaign
When first saw it I thought it was an advert for Cathedral City Cheese as they are so very similar. 
http://www.youtube.com/watch?v=3TNzuaeb2nM
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08-02-2011, 14:30
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Re: Virgin Media launches ‘A More Exciting Place to Live’ ad campaign
Anyone know what the music is playing over the ad? It seems very familiar but I can't place it.
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08-02-2011, 15:41
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cf.member
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Re: Virgin Media launches ‘A More Exciting Place to Live’ ad campaign
"Our House" by Madness, it's in the original quote in the first post.
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08-02-2011, 17:05
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#10
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Re: Virgin Media launches ‘A More Exciting Place to Live’ ad campaign
Quote:
Originally Posted by papasmurf
"Our House" by Madness, it's in the original quote in the first post.
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The Lyrics of Our House are 'spoken' over the images.The music in the background is NOT the music from Our House.It is very familiar though.
I'm not completely gaga YET!
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08-02-2011, 17:10
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Re: Virgin Media launches ‘A More Exciting Place to Live’ ad campaign
Quote:
Originally Posted by Maggy J
The Lyrics of Our House are 'spoken' over the images.The music in the background is NOT the music from Our House.It is very familiar though.
I'm not completely gaga YET! |
ha ha 
I got this from another forum:
Quote:
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The ad features lyrics from the Madness anthem ‘Our House’ set to the soundtrack of Dan Black’s ‘Symphonies’.
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08-02-2011, 17:14
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#12
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Re: Virgin Media launches ‘A More Exciting Place to Live’ ad campaign
Quote:
Originally Posted by Digital Fanatic
ha ha
I got this from another forum: |
Its the music from the Cathedral City adverts as I said above. http://www.youtube.com/watch?v=L34HL6vEYAA
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08-02-2011, 17:44
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#13
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Re: Virgin Media launches ‘A More Exciting Place to Live’ ad campaign
The annual great TV ad campaign.
Thrilling.
Yay.
This is the usual ******** marketing blurb, no idea why it's considered newsworthy.
The censored bit would be 'bovine excreta'.
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08-02-2011, 23:16
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#14
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Re: Virgin Media launches ‘A More Exciting Place to Live’ ad campaign
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Originally Posted by Masque
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Are you sure it is? (Will check it out) I know s*y used it on an advert a little while ago.
I think it's a quality advert and I'm one of those people that can love adverts.
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09-02-2011, 00:53
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#15
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Re: Virgin Media launches ‘A More Exciting Place to Live’ ad campaign
Quote:
Originally Posted by Digital Fanatic
ha ha
I got this from another forum: |
No it wasn't.It was the theme from one of my favourite SF films.Starman..with Jeff Bridges...which the chap above snaffled..Yay!! I knew it was familiar..
Starman
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Last edited by Maggy J; 09-02-2011 at 01:00.
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