Here is the offer
http://allyours.virginmedia.com/webs...ct.do?id=11025
It states
† - Bundles – 2 for £20, 3 for £30, 4 for £40 Available to new customers or existing customers taking an additional service (subject to status and credit checks). You must take all services included in this package for at least 12 months. If you change any part of this package, standard prices apply. Not to be used in conjunction with any other offer
Available to existing customers taking an additional services... but it would be upgrading a the tv. So im still not sure