[MERGED] Virgin Media to Sponsor Big Brother 8

**Russ B** · 21-03-2007, 10:23

Cable Forum can reveal that Virgin Media are to be the new sponsors of Big Brother 8, with a heavy push on Virgin Mobile.

David Charlesworth, head of sponsorship at Channel 4, said: "We share so much with Virgin in both brand and business so look forward to pooling our expertise to create a ground breaking sponsorship."

James Kydd, managing director of marketing at Virgin Media, added: "We're a pioneering and innovative company so it made sense to create an alliance with a show that has genuinely changed the face of TV."

More on this story as we get it.

**Stephen** · 21-03-2007, 10:24

Its has been confirmed that Virgin Media will indeed be sponsoring Big Brother 8, with Virgin Mobile taking the majority of the advertising space.

**Graham M** · 21-03-2007, 10:25

Which was posted 1 minute ago

here: http://www.cableforum.co.uk/board/10...other-8-a.html

**Stephen** · 21-03-2007, 10:26

I took so long to write my thread that you beat me to it.

maybe the threads can be merged or something.

http://www.cableforum.co.uk/board/10...other-8-a.html

**Stephen** · 21-03-2007, 10:26

I took that long to write my post that Russ beat me too it.

Paul · 21-03-2007, 10:27

Amazing that, wonder where VM will stand on racial abuse, bullying and non-entities being described as celebrities??

andygrif · 21-03-2007, 10:39

I imagine they will claim that it was nothing to do with them and the other person started it.

Paul · 21-03-2007, 10:49

Yep and then there will be threads with people giving obviously biased opinions as gospel.

**Russ B** · 21-03-2007, 10:55

To be fair, Virgin are to be sponsoring BB8, not Celebrity Big Brother which despite the obvious similarities, is a different show.

SatelliteTVTalk · 21-03-2007, 12:02

Yeah - I heard Orange pulled out this morning

I'm not convinced that's a good move though... What were the viewing figures like for series 7? I can only imagine they're gonna slump further...? Unless of course they get some really wild contestants in..

I guess it walked alright for Talk Talk - they sponsored for a few years didn't they?

tvtimes · 21-03-2007, 12:25

Quote:

Originally Posted by SatelliteTVTalk

Yeah - I heard Orange pulled out this morning

I'm not convinced that's a good move though... What were the viewing figures like for series 7? I can only imagine they're gonna slump further...? Unless of course they get some really wild contestants in..

I guess it walked alright for Talk Talk - they sponsored for a few years didn't they?

The last show recieved the highest ever viewing figures out of all 8 apparently? Im sure i read that somewhere dont quote me on that

SatelliteTVTalk · 21-03-2007, 12:39

really! I'm surprised ... Still - terrestial TV not really my bag :-)

Halcyon · 21-03-2007, 13:50

Hmmm, I'm sure it will get good advertising and be seen by many people, but I personally think it will lower standards and make Virgin Media look cheap and tacky.

tvtimes · 21-03-2007, 17:39

Quote:

Originally Posted by Halcyon

Hmmm, I'm sure it will get good advertising and be seen by many people, but I personally think it will lower standards and make Virgin Media look cheap and tacky.

Carphone warehouse did very well out of it indeed when they were sponsoring it so you never know

rogermevans · 21-03-2007, 18:15

Quote:

Originally Posted by andygrif

I imagine they will claim that it was nothing to do with them and the other person started it.

ROFL ah well thats me smiling at least