The Countdown Begins to Virginercation - comingvsoon.com

Chris Howell · 02-02-2007, 18:59

From MediaGuardian: (http://media.guardian.co.uk/advertis...004838,00.html)

Quote:

NTL:Telewest will this weekend launch the first TV ads to promote its Â£20m rebrand as Virgin Media, MediaGuardian.co.uk can reveal.

The TV ad campaign, which features a voiceover by Uma Thurman, consists of two 15-second "teaser" ads.

The first of the teaser ads, created by Rainey Kelly Campbell Roalfe/Y&R, will air on ITV1 during Dancing on Ice.

In addition, from tomorrow 13 giant poster sites across the country will feature an ad using the line "Why shouldn't you be able to download something this big?".

....Both the TV and outdoor ads, which feature the Virgin Media infinity logo, highlight February 8 as the launch date of the main campaign.

"This is the biggest Virgin company in the world and the biggest Virgin launch ever," said James Kydd, managing director of Virgin Media marketing.
"We want to get people thinking, and build a sense of anticipation."

"...Sky has been anticipating us with huge amounts of volume [of PR and advertising] at the moment. I love the fact that Murdoch says this is just a name change."

Adverts at:
http://download.guardian.co.uk/sys-v...Downloadit.mpg
http://download.guardian.co.uk/sys-v...2/VMMovies.mpg

SIX DAYS TO VIRGINERCATION!!! THE COUNTDOWN HAS BEGUN!

Nikesh · 02-02-2007, 19:36

Cool.

Chris Howell · 02-02-2007, 19:44

Related story online at Digital Spy including picture of EPG:
http://www.digitalspy.co.uk/digitalt...ebruary-8.html

Marketing Week reports on re-branding of TV Drive to V+:
http://www.marketingweek.co.uk/item/54863/254/260/3

02-02-2007, 19:52

i've seen the outline of the logo flashing up between the adverts on Living TV tonight for a split second.

they should run as a advert the first part of the Cinema Training Video. Slighly cheeky and amusing.

a good help · 02-02-2007, 20:06

http://www.comingvsoon.com/

i canceled a holiday for the launch , (how sad am i

)

Chris Howell · 02-02-2007, 20:42

On the 8th day of February,
Mr. Branson sent to me...

Twelve engineers installing,
Eleven cables laying,
Ten meg for Broadband,
Nine discounts pending,
Eight days EPG-ing,
Seven Sports Channels playing,
Six Torrents downloading,

Five hundred films! (on demand!),

Four glossy leaflets,
Three V+ Tuners,
Two simultaneous recordings ,
And one channel in glorious HD!

Nikesh · 02-02-2007, 20:48

Lol Lmao!!

dcclanuk · 02-02-2007, 20:50

Quote:

Originally Posted by Chris Howell

On the 8th day of February,
Mr. Branson sent to me...

Twelve engineers installing,
Eleven cables laying,
Ten meg for Broadband,
Nine discounts pending,
Eight days EPG-ing,
Seven Sports Channels playing,
Six Torrents downloading,

Five hundred films! (on demand!),

Four glossy leaflets,
Three V+ Tuners,
Two simultaneous recordings ,
And one channel in glorious HD!

wikid!!!!!!!

Neptune · 02-02-2007, 21:02

Excellent post by Chris H

as was his review of the tv drive the other week.

icklelight · 02-02-2007, 21:03

lol nice one

cept its 4 channels lol at moment anyway

Viva la V Day

swissle · 02-02-2007, 23:23

I love the branding, but then I should

Zee · 02-02-2007, 23:35

They are making it get slightly more interesting now...

we'll see about those adverts

"go on, dont download a little bit, download all of it, i wont stop you"

Ad 1: http://www.youtube.com/watch?v=010ZFT7ryS4
Ad 2: http://www.youtube.com/watch?v=r5La9VxtJIs

relegationmateri · 03-02-2007, 07:29

Thought of the day:

If you go down the scrap yard and spray an old Skoda red, isn't it still just an old Skoda with a new paint job?

Downloads · 03-02-2007, 08:39

Quote:

Originally Posted by relegationmateri

Thought of the day:

If you go down the scrap yard and spray an old Skoda red, isn't it still just an old Skoda with a new paint job?

If all you do is spray it then yes, if you change the engine, the body, the wheels etc. then it's no longer a skoda. They've already proved they've reuced call waiting times. I don't know what other changes have been implemented myself internally, will have to ask someone in the heart of it at Customer Services what's changed. New systems?

One thing that remains is a lot of staff, but im my experience of Virgin when my wife worked there at the Virgin One Account, they don't suffer fools gladly, if you arn't pulling your weight you are likely not to get your contract renewed.

I think its been demonstrated on this board with people plying us with information and help that there are good staff there, i myself was stopped from leaving by someone on this board who shall remain namess (otherwise he will get a flood of emails) but is a perfect example of good customer services.

Chris Howell · 03-02-2007, 13:27

FIVE DAYS TO VIRGINERCATION!!!

BTW, Uma has a message for you....