Telewest Re-vamp Base Channels
# Jul 5, 03:22 PM by Nemesis
Telewest Broadband is to re-vamp its digital TV packages in July, in a bid to win over disillusioned satellite viewers. Telewest are also beginning a new marketing campaign targetting specifically Sky premium channel subscribers. All of this ahead of the Sky price increases this summer.
The aim is to show a 25% saving on the Telewest Essential TV pack over the equivalent offereing from Sky. Customers are expected to save over £5/month.
Telewest’s other TV packages are also expected to change.
The Starter pack will be changed to include the five most popular digital TV channels in the UK.
The mid-tier Essential pack will now include the top fifteen.
The campaign will run through July and August using posters, radio and mailshots.
Are NTL going to follow ?