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Blockbuster back from the dead

# Feb 28, 09:49 AM by Chris T

Blockbuster-branded content is set to appear on Virgin Media TiVo boxes in the UK after a deal with internet radio operator Crash Entertainment.

Crash has licensed the Blockbuster brand from its owner, Dish Network Corp, and reached agreement with Virgin Media to launch a video-on-demand service across its cable TV network.

Crash also plans to offer DVDs by post, downloads and is even planning to bring the Blockbuster brand back to the high street, opening 10 UK stores and re-branding five existing Crash Entertainment stores.

“This is good news for Blockbuster customers in the UK, as consumer demand is clearly moving to digital distribution of video entertainment,” Dish president and chief executive officer Joseph Clayton said.

“Despite our closing of the physical distribution elements of the business, we continue to see value in the Blockbuster brand, and we expect to leverage that brand as we continue to expand our digital offerings.”

Dish Network says it is not planning to sell off the Blockbuster brand or its vast video library.

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