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Connected Red Button from BBC
# 4 December 2012, 08:37 by cfteam
Virgin Media’s TV platforms will be receiving an enhanced BBC Connected Red Button service. It launches on the 1.2 million TiVo boxes today, and will roll out to other internet connected TV services over the coming months.
The enhanced service will enable users to:
- Watch programmes from BBC children’s channels, BBC Three and BBC Four anytime – day or night – even if the channel is off-air
- Effortlessly catch up on previous episodes of the shows they love and discover new gems
- Get closer to the latest sporting action, with more streams, clips and content from their favourite events
- *Immerse themselves in news and weather headlines and clips that matter to them, when they want them, all at the touch of a button
According to the press release, BBC Red Button now attracts an audience of 20 million per month, peaking during this summer’s Olympic Games, where 24.2million viewers watched up to 24 live streams via the red button.
Daniel Danker, General Manager, BBC Programmes and On-Demand, said:
With today’s launch of BBC Connected Red Button, the BBC is seamlessly bringing the Internet together with live TV, while making the technology completely invisible. This is red button reinvented, and the beginning of the exciting future of television.