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TV Anywhere: Virgin Media's Cloudy Entertainment Service

# Nov 7, 02:56 PM by cfteam

The skies are clearing for Virgin Media with their TV Anywhere streaming service. Cable TV subscribers will be able to receive the cloud based system at no extra cost on their broadband or WiFi enabled devices. Arguably Virgin Media are playing catch up with other providers such as Sky Go and BBC iPlayer. However, despite the fanfare, things still appear a little overcast as media licensing restriction have somewhat limited the current web line up.

TV Anywhere will be available to all TV subscribers, subject to the limitations of their cable TV channel package. There are up to 45 live TV streaming channels available together with over 4000 hours of on demand and catch up content.

The 45 live streaming channels include a few music and sports channels along with Gold, National Geographic, Disney and CNN. Of the terrestrial channels, only Five and it’s ancillary digital programming is available. Perhaps most notable is the inclusion of Sky One and Living, along with their News, Movies and Sports services.

TV on demand services are currently only available online with mobile and tablet services planned for the future. The choice here is quite wide and reflects Virgin Media’s established provision linked to their Cable TV Set Top Box services. It includes the main catch up services of BBC iPlayer, ITV player, 4oD and Demand FIVE along with Sky On Demand with it’s Sky Movies and Sky Sports, depending on subscriptions. Additionally there is a range of factual and documentary content from providers such as History, Discovery and National Geographic. Children’s provision includes Disney and Nickelodeon, whilst entertainment services like MTV and E! are also provided. There is also a range of US Boxsets.

TiVo customers with an iPhone, iPad, or iPod Touch (at least iOS 5) can download an app, giving them access to the cloudy Anywhere TV live streaming services, albeit this excludes the Sky Movies and Sports channels with Sky 1 Living and News “to be confirmed”. They also get to remotely control their TiVo’s recordings whilst bragging about their viewings on Fecebook or Twitter. An app for Android is “coming soon” in 2013, along with provision for access to On Demand content.

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