Virgin Media set to re-brand again?
# Jul 8, 08:39 PM by Gavin
Investment group are contemplating re-branding Virgin Media, if their bid is successful, in a bid to warm relations with satelite-rival, BSkyB, The Observer has learned.
The US private equity group Carlyle has been eyeing up Virgin Media and is looking to secure VM with a Ãƒâ€šÃ‚Â£5.5 Billion bid. If successful, they believe it might be the best way forward for VM to restore better relations with BSkyB. Such a move could see the return of the Sky Basic channels, including Sky One and Sky News, which were removed from the VM platform earlier this year following a dispute over their value.
Such a move could prove unpopular with customers though, as VM have recently spent Ãƒâ€šÃ‚Â£25m on the rebranding from when NTL:Telewest merged with Virgin Mobile. Dissassociating themselves from the strong branding of Virgin, renouned for solid customer service, could also prove a mistake, City sources have warned.