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C&W poised to extend Virgin Broadband

# Apr 10, 07:54 PM by Paul M

Cable & Wireless is poised to win the contract to supply a Virgin Media broadband service to millions of customers not on its cable network.

A formal announcement may not be made until May, but Virgin Media is no longer negotiating with other suppliers. Tiscali said last week that it has no interest in the contract.

A deal with C&W will allow Virgin Media to offer a broadband, phone and basic television service to parts of the country not served by its cable network.

The service would be delivered via C&W’s wholesale broadband arm, formerly known as Bulldog Communications, however, the bandwidth limitations of ADSL broadband technology means Virgin would be unable to offer its full package of high-speed internet access and video-on-demand.

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