ntl and BitTorrent in joint technology trial [Updated]
# Feb 14, 09:56 AM by Mick
Reuters reported last week that ntl is to team up with the company behind BitTorrent Inc, the increasingly popular file-sharing software that is to be put to the test of a new service that lets users buy movies and music video downloads.
ntl have apparently stated that a trial is to begin next month, however we are seeking more clarification from ntl on this matter and hope to have an update on this story later.
ntl, BitTorrent Inc., peer-to-peer (P2P) application and Cachelogic Ltd will launch a technical trial to evaluate ultra high-speed, legal video downloads in the UK. The trial download service will feature a large variety of licensed video content including popular movies, music videos and television programmes.
ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€¦Ã¢â‚¬Å“ntl is delighted to be working with its technology trial partners, BitTorrent and CacheLogic, in order to extend its high-quality video experience from the set top box to the media player,ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€šÃ‚Â said Kevin Baughan, director of network strategy at ntl. ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€¦Ã¢â‚¬Å“The trial will be a unique combination of BitTorrentÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚Â¢s P2P client closely coupled with CacheLogicÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚Â¢s network based content caching and ntlÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚Â¢s deep fibre network in order to offer a transformational video downloading experience.ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€šÃ‚Â
Ashwin Navin, co-founder and president of BitTorrent says:
ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€¦Ã¢â‚¬Å“As the worldÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚Â¢s leading P2P application, we are engaging artists and ISPs to build a consumer-friendly ecosystem around our protocol that allows all involved to benefit from P2P. We are pleased to announce our work with ntl and CacheLogic, as both entities share our vision for the future of content distribution.ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€šÃ‚Â
The technology trial is designed to utilize CacheLogicÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚Â¢s market leading P2P caching products to ensure the highest quality of service (QoS) by improving network efficiency, mitigating the cost of traffic and accelerating downloads.
ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€¦Ã¢â‚¬Å“Through this partnership, we can jointly evaluate how P2P distribution can be a highly efficient mechanism to deliver truly compelling licensed content to broadband subscribers, whilst satisfying the economic requirements of the content owner and the network provider,ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€šÃ‚Â said Andrew Parker, CTO of CacheLogic.
The trial is expected to go ahead in April 2006.