Home News Forum Articles
  Your number one Virgin Media Cable, Computer & Internet Resource - Welcome back on Join Join
You are here You are here: Home | News Articles
Navigation
Adverts

ASA uphold ntl ad complaint

# Mar 13, 11:38 PM by Frank

Yet again cable co ntl:home has fallen foul of the UK advertising regulator, the Advertising Standards Authority. Within a mailing for ntl:home’s Talk Unlimited 24 service was a leaflet which featured a cartoon – a stickman, with a halo over his head, holding a telephone – stating “we’re still cheaper than BT!”

British Telecom claimed that the leaflet exaggerated the benefit to customers of the Talk Unlimited Service and misleadingly implied that it was always cheaper than BT’s Talk Anytime service, regardless of call patterns.

The ASA upheld this complaint, calling the advert “ambiguous”, and said that readers were likely to understand that the advertisers’ package was cheaper for both monthly charges and calls than the complainants’ equivalent package, which is not the case as ntl’s package contains hidden charges.

The Authority advised ntl to amend the advertisement to make clear that the claim only compared the two packages’ monthly charges and not call charges as it made out.

ASA Adjudication

What is this button for? Use the AddThis button to quickly bookmark this page, share the article by e-mail, or post it to the social networking website of your choice.

Adverts
Search
Search Here  Search CF